HENNESSY

LIMITED EDITION BOTTLE LAUNCH

HENNESSY

LIMITED EDITION BOTTLE LAUNCH

STORY

To celebrate Hennessy’s 250th Anniversary, and the release of their limited edition Bryan McGuinnes flavor, creative agency BRDG approached us to develop custom apps for their 3 video activation areas: the Entrance Tunnel, the Photon Booth, and the Ultra-Widescreen Theater. Our team developed new tracking methods, implemented user interfaces and designs from BRDG, and provided on-site tech support, to enable these interactive and social environments.

PROGRAMMING CUSTOM SOLUTIONS

THE ENTRANCE TUNNEL

THE ULTRA-WIDESCREEN THEATER

THE PHOTON BOOTH

The Entrance Tunnel featured a Motion Reactive Infrared projection that would reveal color as people walked along the 50-foot wall. A surprise can be discovered when you raise your hands above your head, revealing a pulsating mandala of art above you.

The Ultra-Widescreen Theater is a 40′ Wide Hennessy Theater, which played a 2 minute promotional video for the event. Later into the event the Theater turned into an IMag wall and played a live feed of the stage performance.

The Photon Booth utilized two touchscreens to allow guests to select colors, add logos, and draw kaleidoscopic art which was projected into the Photo Booth area. You could also Text or Email your artwork to yourself or a friend to post to social media.

THE ENTRANCE TUNNEL

The Entrance Tunnel featured a Motion Reactive Infrared projection that would reveal color as people walked along the 50-foot wall. A surprise can be discovered when you raise your hands above your head, revealing a pulsating mandala of art above you.

THE ULTRA-WIDESCREEN THEATER

The Ultra-Widescreen Theater is a 40′ Wide Hennessy Theater, which played a 2 minute promotional video for the event. Later into the event the Theater turned into an IMag wall and played a live feed of the stage performance.

THE PHOTON BOOTH

The Photon Booth utilized two touchscreens to allow guests to select colors, add logos, and draw kaleidoscopic art which was projected into the Photo Booth area. You could also Text or Email your artwork to yourself or a friend to post to social media.

TECHNICAL ASSURANCE

Imaginex pre-assembled and tested the entire assembly of technology in our studio in College Park, MD. We continuously shared renders and iterated on design with BRDG to ensure quality and expectations are met. We also provided two technicians on site for installation and programming.

CUSTOM APP DEVELOPMENT

Using Touch Designer we developed a user interface for the touchscreen to simulate the artwork of Ryan McGuinness. We enabled guests to share their unique artwork via email and text message by using our click-to-share feature, built utilizing the Twillio API.

SPATIAL PLANNING

Imaginex used a pre-visualization environment to prepare for spatial and rigging logistics. Utilizing 3D CAD software, we were able to predict precise placement of infrared technology and video projectors, all while maximizing the interactive area.

Agency: Strategic Group
Creative Direction and Installation: BRDG Studios
Interactive Programming: Imaginex
System Control: Sam Way
Database + Backend: Lucas Morgan
Infrared Tracking: Eric Mintzer
Social Media Integration: Brent Bovenzi
On Site Technical Support: Sam Way, Lucas Morgan