VIDCON 2019

ADOBE #CreateYourStory

VIDCON 2019

ADOBE #CreateYourStory

AN INTERACTIVE MOTION EXPERIENCE

Giant Spoon and Imaginex united once again with Adobe to create a one-of-a-kind activation using motion capture at VidCon 2019 in Anaheim, CA. Attendees entering the booth picked one of five unique characters, and once inside, they would be met with that character on a video portal. A soundtrack filled the room and the character and player started dancing, with the character mimicking the user’s motions and moves. Attendees were sent a recorded video clip of themselves and the character dancing together to post on social media.

TOUCHSCREEN INTERFACE

Before visitors entered the space itself, they picked one of five characters to dance with and also entered an email where they could receive a video takeaway. We built a touchscreen interface, using design assets from Giant Spoon, to allow for this character selection.

MOTION CAPTURE

The software we created for this event captured┬ápositions and angles of attendees’ limbs, then used this information to move the corresponding limbs of the cartoon characters. The result: the character would mimic your every dance move.

SOCIAL INTEGRATION

While visitors were dancing with their character, a short video was recorded of the two together. This takeaway was sent to the attendee via email with the option for them to post on social media.

Source: Alan Curtiss

Client: Adobe
Agency: Giant Spoon
Technical Production: Imaginex
Fabrication: AK Johnston

Executive Producer: Maria Sauer
Technical Director: Eric Mintzer
Technical Producer: Josh Bennett
Motion Tracking Developer: James Johnson
API Developer: Chris Harbster
Hardware Technician: Alan Curtiss